Woohoo, it’s Hype or Like Friday again! This meme and Goodreads group were created by myself, Jill @ Rant and Rave Books, and Britt @ Geronimo Reads. To join our group and find out more information about what it’s all about, please go to our Goodreads page HERE.
RULES:
- Answer the weekly discussion topic.
- Optional: Discuss your chosen hyped book of the week.
- Optional: Talk about your progress on the BOTM.
TOPIC OF THE WEEK: When Do You Consider a Book to Have Reached Hype Status?
When Do You Consider a Book to Have Reached Hype Status?
For me, I think it actually depends on the author. Some books are very gradual in the amount of time it takes for them to reach that certain hyped status, while others reach it before they’ve even been published due to the author already having a pretty large following. A debut novel isn’t probably going to reach hype status for at least a few months following publication while a new novel from Sarah J. Maas or Cassandra Clare already reaches that hype status almost as soon as it’s announced.
But with the amount of growth that the bookstagram community has experienced in the past year or so, definitely affects how quickly books are reaching that status. You no more see one person post about how great a book is before you’re seeing everyone mention it. Social media is definitely playing a part in the marketing of new novels, and it’s really interesting to see just how much of an effect it’s having.
BOTM Update
So I have already finished the May BOTM, The Winner’s Curse (The Winner’s Trilogy, #1), and I must say that I really really enjoyed it. It was so much more than some sappy romance, filled with political intrigue and action. I highly recommend you giving it a chance if you’ve been on the fence about it. You can read my full review HERE.
As for my weekly hyped book, I’m currently in the middle of Gemina (The Illuminae Files, #2) by Amie Kaufman and Jay Kristoff. This book will actually not be released until October, but thank God for BookCon where I was able to snag an ARC and get it signed by both authors (who are totally awesome and nice!). I will be posting a review as soon as I’m done but I will say this…. HOLY MOLY! IT IS AMAZING AND AWESOME AND INSANE AND GLORIOUS AND PERFECT!!!!!!!!
Was that too much?
What makes a book reach hype status for you? Do you usually agree with the hype or does that typically affect how you view it? What are your thoughts on The Winner’s Curse? Have you read any hyped books lately?
Wonderfilled Reads 
This reminds me that I forgot to write a post for Hype or Like Friday. Oops! I totally agree with you. Social media plays a huge role in hyping up books. Unfortunately, I think it ruins the books for me. Any book that’s everywhere I look always makes me wonder if some PR guru whipped up the perfect storm for a crappy book. I’m seeing this more often than I’d like to lately, which is a shame because we’re all wasting money on mediocre books just because we’re dying to know why they’re such a big deal. Then there’s books that came out a few years ago that weren’t popular and are now making a comeback. I’m okay with this because at least in this case the book has been out long enough to develop a readership. I could go on. I guess I should’ve written my post. Huh?
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Hahaha yup! Yeah, for me social media is the new driving marketing factor for books. Bookstagram and booktube can literally make or break a book, I think.
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I had forgotten the part played by the author’s name. I totally agree. Social media plays such a big part on if and how much hype a book gets. I feel all sites go crazy when there’s a huge release, and I tend to avoid it.
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Yeah, for me the author and social media are the two biggest reasons. They just affect it so much.
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I can not wait to read Gemina. October can not get here quick enough. It’s so good to hear you’re enjoying it!
I totally agree with you about what makes a hyped book too. I see books from authors with huge fan followings that haven’t even been released yet have endless 5 star ratings on Goodreads and I’m like?? How can you rate a book that’s not even out yet 😂
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Oh, you’ll definitely love it!!
Yes, exactly! Just because you enjoyed the author’s other books, doesn’t guarantee you’ll like this one!
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